Mercedes-Benz’s Most Ambitious Marketing Project Yet Is All About What It Means to Grow Up

Tackling the evolution of luxury ... and, well, life

When I was a kid, my dad said success and failure are measured by the simple ability to follow the rules.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.