Mercedes-Benz to Merge Marketing and Communications Under New Structure

Bettina Fetzer will run the department

Bettina Fetzer, vp of global marketing at Mercedes-Benz AG
Jörg Howe will move to Daimler Truck as special representative for external affairs and communications. Mercedes-Benz

Automotive maker Mercedes-Benz has begun a “comprehensive” review of its global marketing and communications as it merges the two areas to create better global brand consistency.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.