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Automotive maker Mercedes-Benz has begun a “comprehensive” review of its global marketing and communications as it merges the two areas to create better global brand consistency.
The company will reorganize the marketing and communication activities, which will be headed by Bettina Fetzer, vice president of global marketing at Mercedes-Benz AG, while Jörg Howe will move to Daimler Truck as special representative for external affairs and communications.
“With the reorganization of our worldwide PR and marketing activities, we are creating the basis to communicate our claim to leadership in electric drive and vehicle software even more effectively,” explained Ola Källenius, chairman of the Boards of Management of Daimler
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