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ATLANTA After a review, Mercantile Bank said it has selected independent Baltimore shop Carton Donofrio Partners to provide advertising, media buying and public relations.
The Baltimore-based bank said it would spend $3.7 million on advertising next year. Mercantile operates 13 banks, a mortgage company and a wealth management division.
The bank did not identify nor disclose the number of agencies that participated in the review. Strategix/Noble Steed of Hunt Valley, Md., was the incumbent. The shop had held the Mercantile account for the past decade.
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