Mercado Livre Is Ensuring Brazil's Pride Parade Still Happens—on Instagram

The Latin American ecommerce platform is sponsoring a virtual event with Gloria Groove

The risk associated with big, crowded events in the era of Covid-19 has meant that LGBTQ Pride Month is looking significantly different this year. Rather than colorful, energetic parades taking over city streets around the planet, the celebrations—like everything else—have largely shifted online.