Meow Mix Sings Praises of Wet Treats

BOSTON Meow Mix this weekend will break the first TV spots hyping its new line of wet cat food via independent McCarthy Mambro Bertino.

One 15-second execution shows an orange tabby, wearing a yellow rain slicker and hat, singing the well-known “Meow-meow-meow-meow” jingle. The other 15-second commercial shows a cat sporting goggles and water wings while singing the Meow Mix tune. A voiceover says, “Now, cats can’t wait to get wet. Introducing new Meow Mix wet pouches in seven deliciously fresh flavors.”