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For the past year or so, Meow Mix has run a campaign themed around thinking like a cat. This month, the brand expanded on the idea with online games that test consumers’ ability to do just that.
Agency.com, New York, rolled out 10 games that challenge users to do feline activities like playing with yarn or swiping at owners’ toes while they’re sleeping. Afterwards, the games reward users by offering explanations for their cats’ behavior.
“We wanted to have the user act as the cat and get inside their heads, so we used silly little tasks and turned them into games,” said Nadav Markel, art director at Agency.com.
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