Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science

The mint candy and Diet Coke makes for an explosive combo

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Fritz Grobe and Stephen Voltz spent six months practicing for the wacky piece of performance art they dubbed “Experiment #137,” planning their choreography and testing various explosive combinations of Diet Coke and Mentos candy.

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This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.