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Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their communities.
The Unilever brand enlisted Stanford University head football coach David Shaw as the campaign’s spokesman to illustrate that coaches should mentor players on and off the field. Research on kids' attitude towards coaches drove the campaign’s strategy. According to Kidshealth.com, 90 percent of children in the U.S.
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