Mentoring and Guidance Should Span an Entire Career

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How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The historic roots for modern-day mentoring can be found in Homer’s Odyssey. Odysseus, king of Ithaca, went to fight in the Trojan War and entrusted the care of his household to Mentor, who served as teacher and overseer of Odysseus’ son Telemachus.

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