Mental Health Campaign Gives 2020 a Big Middle Finger

People air their grievances with the year by telling 2020 'F**k You'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Count 2020 as the year that pent-up anger hit its threshold. Between the pandemic, quarantines, lockdowns, protests, toilet paper hoarding and a contentious election, everybody was fed up with just about everything.

Social impact agency Public captured that frustration in a 90-second video, “#EFF2020,” that finds a diverse cast of pissed off people telling 2020 “f**k you” while simultaneously raising their middle fingers in protest, all to raise awareness and funds for mental health and wellbeing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in