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Men’s Wearhouse, which is in turnaround mode since emerging from bankruptcy in December, is adding a so-called “workleisure” line, MSX by Michael Strahan, to target professionals who work from both home and the office after the pandemic.
According to the retailer, MSX “is designed for those with a busy lifestyle as the pieces in this collection easily transition from work to workout and beyond.”
The line consists of ten styles—including hoodies, joggers, T-shirts, shorts and polos in colors such as gray, black, teal, blue and camouflage.
The power of celebrity
The deal demonstrates that celebrity is one of the best forms of marketing available to brands right now, said Cathy Leonhardt, co-head of financial advisory firm PJ
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