Men's Cologne Restarts Its TV Engine

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ATLANTA After a 10-year absence from television advertising, Drakkar Noir returned to cable last night on the Speed Channel.

In a 30-second spot dubbed “Feel the Power” from Publicis in New York, Nascar driver Dale Earnhardt Jr. and his No. 8 car are used to tout the L’Oreal men’s cologne.

The commercial, filmed in grainy black and white at Hialeah Speedway in Miami, juxtaposes close-ups of Earnhardt with interiors of his car and product shots.

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