Memorable Moments Are the Key Connection Between Brands and Consumers
What’s changed most is how we create those experiences
Consumers are looking for something that will leave them with a lingering memory.
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Twenty years ago, the primary communication in the media landscape, arrived at audiences via television. Almost every home had one, and that dominant linear storytelling device delivered content narratives lasting anywhere between 30 seconds and three hours. Music, drama, film and advertising used television exclusively to amazing effect.
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