Memorable Moments Are the Key Connection Between Brands and Consumers

What’s changed most is how we create those experiences

There is a projector coming out of someone's head; the projector shows a bunch of people and the world; displaying the interconnectedness of the world
Consumers are looking for something that will leave them with a lingering memory. Getty Images

Twenty years ago, the primary communication in the media landscape, arrived at audiences via television. Almost every home had one, and that dominant linear storytelling device delivered content narratives lasting anywhere between 30 seconds and three hours. Music, drama, film and advertising used television exclusively to amazing effect.

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@3onner Daniel Bonner is the global chief creative officer at Wunderman. He is the Cannes Lions Creative Ecommerce Lions jury president and the inaugural Cannes Lions Experience Track Ambassador.