Mellon Bows New Ads

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Mellon Financial’s first major campaign since the company shed its retail-banking operations last year is tagged, “The difference is measurable,” and is aimed at corporations and wealthy investors.

Print ads from MARC USA in Pittsburgh break today in The Wall Street Journal; TV spots are set to bow April 15 on cable and network.

“We were trying to say, ‘the new Mellon,’ without being too obvious about it,” said Ed Fine, MARC’s chief creative officer, of the campaign.

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