Mello Yello Launches 'Smooth' Site

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — Coca-Cola has launched the first consumer site for its citrus soft drink, Mello Yello.

The company also said it plans to debut two new Mello Yello spots on the Web site Monday. The new commercials, which continue the “How would you stay smooth?” theme from Berlin Cameron & Partners in New York, will start appearing on TV later this month.

Like

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in