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On this week’s episode of Adweek’s Most Powerful Women in Sports, Adweek’s former chief content officer Lisa Granatstein sits down with Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena.
Proctor also is the author of From Ballgirl to CMO, which is both a memoir and a playbook for how to build a successful career. It’s based on Proctor’s five guiding principles, which we’ll get to in just a moment. Proctor started her career at Turner serving in senior brand development and strategy roles. She joined the NBA in 2014 and then two years later became the CMO of the Atlanta Hawks.
During the conversation, you will hear how Proctor got a taste of basketball early on in life, starting on the ground floor as a ball girl for the Miami Heat and her guiding principles to balancing life and work.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
