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The environment could use a little help right now, and Melissa McCarthy tries to oblige in Kia’s amusing Super Bowl commercial, released early Wednesday.
But it turns out that saving the whales, trees and rhinos is harder than it looks—and that driving the 2017 Kia Niro crossover, which gets over 40 miles per gallon, is an easier way to help the planet.
Kia and its agency, David&Goliath, have done well with celebrities on the Super Bowl lately (see Pierce