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King’s Candy Crush Saga kicked off a celebration of its 10th anniversary last month by enlisting ad agency David Madrid for a print and OOH ad campaign. The party continues at 8 a.m. EST Oct. 20 with Grammy-winning pop star Meghan Trainor releasing her new single, “Made You Look,” exclusively through the mobile game.
While celebrity collaborations are nothing new for the game, which has been downloaded more than 3 billion times since 2012, this is the first time Candy Crush has placed a music video in the app.
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