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Virgin Keen to Consolidate Branding Among Retail, Web Ventures
LOS ANGELES–Virgin Entertainment is looking for an agency to handle a new combined creative and media branding account for its Virgin Megastore consumer entertainment chain and affiliated businesses. Billings are estimated at $25 million.
The primary task of the winning agency will be to create a multifaceted branding campaign covering Megastore’s 20 North American outlets and Web site (virginmega.com), plus Virgin JamCast, a digital-audio download service operated in partnership with Jamcast.com,
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