Megan Thee Stallion Becomes Nike's 'Hot Girl Coach' in Stunning Wellness Campaign

The award-winning artist aims to inspire anyone searching for their inner athlete

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Nike is continuing its “Play New” campaign with a partnership with Grammy-winning rap artist Megan Thee Stallion, who will share her personal fitness journey while encouraging her fans to follow their own athletic paths and ignore naysayers.

In the campaign’s short film titled “New Hotties,” Megan illustrates her own athletic journey, which included unsolicited advice from friends and family regarding which sports she should join based on her height. In the end, dance was her calling.

“Dance

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in