Meet the U.S. Young

Meet the U.S. Young Creatives

WestWayne copywriter Krista Hogg and art director Justin Lesinski will represent the U.S. during the Young Creatives competition at the International Advertising Festival in Cannes, after winning a contest sponsored by USA Today earlier this month. Their winning entry, created for the organization Public Education Needs Civic Involvement in Learning (PENCIL), shows a wallet with hundreds of photos of kids, rather than one or two, depicting how many kids a principal can influence. “We didn’t really have our hopes up too much; it was a very pleasant surprise,” says Hogg, 24. In Cannes, the duo will compete against teams from around the world to create a print ad. Neither Hogg nor Lesinski, 27, has been to Cannes before. Predictions for the competition? “Justin will be drinking lots of coffee, and me, probably pulling my hair out,” says Hogg.

‘Grrr,’ BK Charm One Show

Fresh from picking up the Grandy last month, Honda U.K.’s animated “Grrr,” by Wieden + Kennedy in London, won Best in Show at the One Show last Wednesday. Burger King was named the One Show Interactive client of the year, and Crispin Porter + Bogusky won Best in Show Interactive for its “Subservient Chicken” Web efforts. A total of 95 awards were given out: 27 gold, 28 bronze and 40 silver. TBWA won the most awards, 14, including three golds for Adidas—two for the San Francisco office’s TV spots and one for a billboard out of the Tokyo office featuring athletes running up the side of a building (TBWA shares the account with 180 in Amsterdam).

In Brief

The International Advertising Festival has named Sony PlayStation its Advertiser of the Year, and the Art Directors Club has selected Apple and TBWA\Chiat\Day recipients of its Vision Award. Sony will be honored on June 25 in Cannes, France, while TBWA\C\D and Apple will pick up their awards at the ADC gala on June 2 in New York.