Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

'Made sense in a way nothing else really did'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad shocked fans during the second quarter of Super Bowl LIII and left viewers wondering how two brands and two agencies could pull something like that off, without a hint of the jolt that was to come.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in