Meet the Surprisingly Small Group of Branding Shops Behind Today's Top Challenger Brands

The 3 firms responsible for the likes of Casper, Hims and Brandless

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Think about some of the most of-the-moment companies—the ones we label “challenger brands.” Praised for shaking up entire categories, they’re changing the way traditional brand marketers think about their businesses and transforming the way people shop. Beyond the Caspers and the Warby Parkers of the world—though, don’t forget those names just yet—new companies like Hims, Everlane, Brandless, Allbirds and Otherland are taking over our Instagram feeds and winning new customers.

These names may not be familiar yet, but they’re quickly becoming beloved brands with cult followings, especially among younger generations.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in