Meet the Super Bowl Matchmaker for Brands and Artists

Daniel Sena heads up strategic marketing for Interscope Records

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Daniel Sena’s favorite Super Bowl was XLVIII. In 2014, Sena worked on a whopping four Big Game spots. He was neither at an agency nor a brand. Rather, Sena was at Interscope Records, pairing its artists (Afrojack, Zedd, Skylar Grey and OneRepublic) with Anheuser-Busch brands (Budweiser, Bud Light and Bud Light Platinum) to create memorable Super Bowl spots with killer soundtracks. 

As head of strategic marketing for Interscope Records, Sena continues to spend his days matching artists with brands.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.