Meet the Media Agencies of the Year; The End of an Era at Victoria’s Secret: Monday’s First Things First

Plus, a look into the future of privacy laws

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Adweek’s Recognizes Its Media Agency of the Year Honorees

For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job

Ever heard of a media agency that makes movies—and not just any movie, but a Cannes winner? In 2018, prompted by longtime client Johnson & Johnson, U.S. Media Agency of the Year UM created a gripping documentary called 5B, which told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. For UM’s executives, projects like these help the agency keep pace with a diversity of clients and their ever-changing needs—whatever those needs might be. While UM approaches each client differently, the common thread is the agency’s obsession with “future-proofing” the businesses it works with. Find out how the agency has unlocked growth by investing in itself.

Global Media Agency of the Year OMD Turned a Comeback Into a Formula for Repeatable Success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable turnaround in 2018, going from the bottom to the top of COMvergence’s new business rankings over the course of a year. Determined to not rest on its laurels, OMD got to work breaking down silos and establishing centralized leadership teams, “creating a process and unified technology that would democratize knowledge and capabilities” to ensure that “more offices were capable of delivering the same type of service over and over again,” explains OMD Worldwide CEO Florian Adamski. Its next steps were to implement a formula for repeatable success based on its “Better decisions, faster” positioning—and that strategy led to the successes that made it the Global Media Agency of the Year.

How Breakthrough Media Agency Canvas Worldwide Boldly Grew Beyond the Automotive Category

A little over four years ago, Canvas Worldwide dove into an already-competitive media agency landscape as a joint partnership between Innocean and Horizon Media. It had a good head start, opening with baked-in clients like Hyundai, Kia and, later, Genesis, and picking up others over the next few years. In 2019, it really hit its stride, snapping up Heineken (from Publicis) as global media agency of record and being recognized as the fastest-growing media services agency in the U.S. by COMvergence—and it has yet to lose a client. That combination of business performance, strong strategic moves and a culture of inclusion has earned Canvas the title of Adweek’s Breakthrough Media Agency of the Year.

With the Sale of Victoria’s Secret and Les Wexner’s Departure, the Era of L Brands Is Over

It’s the end of an era at Victoria’s Secret—in more ways than one. This week, L Brands made two major announcements: Founder and CEO Les Wexner, who has been in the top job for 57 years, is leaving his post. The other is that the company is selling a 55% stake in its most high-profile holding, Victoria’s Secret, to private equity firm Sycamore Partners. Previously, L Brands counted The Limited, Lane Bryant, Henri Bendel, Abercrombie & Fitch, Express and more as part of its portfolio. With the sale, Bath & Body Works becomes the lone remaining brand under the L Brands umbrella.

Read more: Why the era of L Brands, as consumers have long known it, is well and truly over.

New York’s Privacy Bill Failed Last Session—But It Gives Us a Look at What Future Laws Might Look Like

Policy conversations are getting renewed attention following January’s implementation of California’s data privacy legislation, but lawmakers around the country have been at work crafting attempts at comprehensive privacy laws for their own states. In New York, S5642, known as the New York Privacy Act, has been heralded by data privacy advocates as a higher standard of consumer protection—and seen by opponents and industry groups as a new obstacle to publishers and platforms. When the 2019 legislative session ended in June, the NYPA died in committee, but lawmakers held a hearing around it in which experts from around the country testified on the importance and risks of privacy legislation in general.

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