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The bravest people in our world are often the smallest. Too many people know a child who was forced to confront an inhumane disease. These children are the closest figures humanity has to superheroes, and bringing their stories alive, comic-book style, is the new campaign for the Ronald McDonald House Charities.
“McNificents” is a series of spots from TBWA/Neboko and McDonald’s Netherlands. Three kids who’ve been hospitalized for various illnesses gain special powers. In addition to the films, each superhero was also turned into a Happy Meal toy, and given out with packaged meals on Nov.