Brand Purpose

Meet the McNificients in Dutch Happy Meals, Inspired by Superhero Kids

An animated series and action figures were inspired by children fighting illnesses

One of the McNificents is Fleur, a young girl who suffers from a throat illness.
One of the McNificents is Fleur, a young girl who suffers from a throat illness.McDonald's
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By Mitch Reames

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The bravest people in our world are often the smallest. Too many people know a child who was forced to confront an inhumane disease. These children are the closest figures humanity has to superheroes, and bringing their stories alive, comic-book style, is the new campaign for the Ronald McDonald House Charities.

“McNificents” is a series of spots from TBWA/Neboko and McDonald’s Netherlands. Three kids who’ve been hospitalized for various illnesses gain special powers. In addition to the films, each superhero was also turned into a Happy Meal toy, and given out with packaged meals on Nov.

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Mitch Reames

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.

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