Meet the Man Responsible for Protecting the Lego Brand as It Became a Mega Movie Franchise

How producer Dan Lin convinced Lego to take a risk

Few brands can make movies that people want to see. Over the past few years, that’s something Lego has been able to accomplish thanks to Dan Lin, CEO of Lin Pictures and producer of the Lego movies. The latest film in the franchise, The Lego Batman Movie, was released in the U.S. in February and in China on March 3. Adweek spoke with Lin to get the scoop on how it all came about and what brand marketers can learn.