Meet the Heart Behind Lush's Ethical Campaigns

Brandi Halls values passion and authenticity above all else

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Brandi Halls wanted to be a vet when she first saw Free Willy at age 12. Two decades later, she’s held onto her dream of dedicating herself to animals—albeit in a less conventional way.

Now the director of brand communications at Lush, Halls spearheads national campaigns centering around causes the cosmetics company has championed for years through its ethically sourced ingredients, cruelty-free product testing and continuous donations to grassroots organizations dedicated to animal welfare and environmental conservation. A self-proclaimed “beauty lover,” Halls stumbled upon a job posting for a public relations assistant for Lush North America in Vancouver after graduating in 2003, and she was certain it was her dream job.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.