This Beauty Brand Is Literally Fist-Fighting Beauty Stereotypes in Its First Major Campaign

Joan Creative worked on the ad and video game for Julep

Women face all kinds of incredibly insane, unrealistic standards when it comes to appearance and sometimes it just gets too hard to handle it all. Beauty brand Julep knows what ladies are going through, and with its latest ad campaign, “Throw Anything At Me,” the brand is encouraging bravery and fierceness from women all over the world.