Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Seattle is indeed a city on an upward trajectory. The continued growth of Amazon’s HQ skyward, in the form of new skyscrapers in the South Lake Union District, is a fitting analogy. Other legacy brands from the city like Microsoft, Boeing, Alaska Airlines, Nordstrom and Starbucks continue to make an impact in the U.S.