Meet the 26 Rising Brand Stars Taking Seattle Towards an Even Brighter Future

Seattle is indeed a city on an upward trajectory. The continued growth of Amazon’s HQ skyward, in the form of new skyscrapers in the South Lake Union District, is a fitting analogy. Other legacy brands from the city like Microsoft, Boeing, Alaska Airlines, Nordstrom and Starbucks continue to make an impact in the U.S. and around the world.

Yet beyond the more well-known names is a huge population of innovators, entrepreneurs and the next generation of global game-changers. They place a premium on stewardship, creativity, intellectual curiosity, philanthropy, optimism and humanity. The city’s new frontier is born from a sense of independence and filled with a range of unique talent. In the latest in Adweek’s City Spotlight series, we introduce you to 26 of the people creating change in Seattle. —Doug Zanger