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In the ad business, few problems are so intractable that they can’t be solved by a Porsche Boxster.
Not happy with the amount of face time it was getting with prospective clients, Maya Marketing, a 3-year-old agency in Stamford, Conn., devised a novel promotional campaign for itself. The incentive? A new Porsche Boxster S, worth about $70,000. On Jan. 24, Maya sent out 800 direct mail pieces to high-level executives and decision makers in the event marketing and promotion departments of Fortune 1000 companies, as well as to large ad agencies.
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