How Transportation Brands Sell Leisure and Sophistication Through Cocktails

The allure of the bar car

Headshot of Robert Klara

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every carrier wants to convey a sense of leisure, luxury and sophistication, right? So here’s the problem: What advertising image conveys it?

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.