Meet Matt Scheckner: Advertising Week Veteran and Exec Director

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“Advertising Week began with a phone call in the summer of 2002,” recalls Matt Scheckner, one of the event’s founding fathers and its current executive director. “The 4A’s Value of Advertising Committee was looking for a big idea to try to help move the needle on some big issues, like attracting young talent and how the industry is perceived overall.”

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