Meet Devin Graham, Advertising's Daredevil

Director's hair-raising stunts attract major marketers

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IDEA: Want to appeal to young, attractive people who like watching other young, attractive people do insane stunts? Devin Graham is your man.

The 30-year-old filmmaker, aka "devinsupertramp" on YouTube, has almost 2 million subscribers to his channel, which is stuffed with jaw-dropping stunt videos like "World's Largest Rope Swing" (22 million views) and "Human Slingshot Slip and Slide" (13 million views). Graham started out making unbranded videos, but marketers—including Mountain Dew and Ford—have come knocking, looking to tap into his millennial audience.

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