MedMen's CMO Is Creating a Safe and Welcoming Space in the Growing Cannabis Market

David Dancer talks about his marketing strategies in a sphere that is still not accepted by many

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How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states and federally? Well, that’s exactly what David Dancer, CMO of MedMen, is on a mission to do.

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