THE MEDIUM IS THE MESSAGES

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If you’re trying to market to today’s kids, research suggests the medium may well be themessages.

“Multi-messaging” is the best way to reach the “millennial generation,” said Tim Mask, an account planner at Maris, West & Baker in Jackson, Miss. Multi-tasking, multifaceted youth have grown up bombarded by information flowing through cell phones, television, video games and the Internet, he said.

Mask’s research, presented most recently at the KidPower Marketing Conference in Orlando, Fla.,

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