Medical Hair Restoration Spoofs Self-Help Ads

ATLANTA Medical Hair Restoration launched a national direct response television campaign this week, the company said.

The campaign, which was developed by the Orlando, Fla., company’s in-house creative department, consists of three one-minute ads that are playing on national cable venues including ESPN, VH1, E!, Discovery, Fox News, Animal Planet and Travel Channel.

The spots feature The Hair Dudes, a fictional 1980s rock group that wears spandex and sports big hair. The work parodies other products and services that people use to try to make themselves feel more confident. One spot satirizes ads for making money buying real estate foreclosures. The other two are takeoffs on home gym equipment and sexual dysfunction commercials.

As balding men in each of the spots make their pitch, the band appears in a pyrotechnics explosion and declares that the only real way to achieve greater satisfaction in life is with a hair transplant. In unison, the faux rockers sing, “It’s the hair, dude.”

The company declined to disclose campaign spending.

—Brandweek staff report