Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A year after CareGroup Healthcare System assigned its advertising business to Milwaukee’s BVK, at least one member hospital has placed its account in review—and more units may follow, sources said
Beth Israel Deaconess Medical Center in Boston was identified by sources as being in play with a budget in the $1-2 million range. Beth Israel and other CareGroup facilities have been unimpressed with BVK’s creative efforts, and it is possible that several client hospitals will join the search, sources said.
Beth Israel officials did not return calls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in