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MediaVest USA has named a new analytics director, Brian Terkelsen's first major hire since becoming CEO in June and a sign of the importance he plans to put on data-driven marketing at the agency.
Larry Davis-Swing joins MediaVest from Symphony IRI, where he was chief analytics contact for IRI clients. He previously held analytics positions at Omnicom’s Organic and Mindshare. In his newly created role, Davis-Swing, who was named svp, will be assigned with taking data-driven approaches for clients.
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