MediaVest Wins Turner Account

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Turner Broadcasting has awarded its buying assignment to Publicis Groupe’s MediaVest after a review, the client has confirmed.

Turner spends an estimated $155 million annually on measured media, according to Kantar Media (formerly TNS).

The U.S. assignment includes digital, TV, print and out-of-home for Turner’s portfolio of entertainment and news networks, including TNT, TBS, Cartoon Network, Turner Sports, Turner Movie Classics and CNN.

For now, one network is excluded from the assignment—truTV (formerly known as Court TV), which uses Norwalk, Conn.-based

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