MediaVest Places Kraft With Key MTV Network Shows

Stephen Colbert on Wheat Thins: 'Tonight, we have a product that is too important.'

You think you know Wheat Thins?" Stephen Colbert asked his audience last night on The Colbert Report. "[Bleep] you. [Bleep] you and the cracker you rode in on." The joke, though, is that Wheat Thins (and Kraft's new breakfast food Belvita) is actually sponsoring Colbert's program, along with Jersey Shore, The Daily Show, and several other MTV Networks properties.