MediaVest Names Bottari Head of Shopper Marketing

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In a sign that marketing to consumers close to the point of purchase is playing a bigger role in campaigns, MediaVest Thursday (Nov.13) named Danielle Bottari to the newly created position of senior vp, director of shopper marketing. Bottari joins MediaVest from Max Custom Media, an out-of-home media and event marketing company, where she served as a senior executive.

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