Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Karen Balik has left Interpublic Group’s Universal McCann to join MediaVest as senior vp, U.S. media director. MediaVest said she would be responsible for its domestic Kraft account in a newly formed position.
Balik, 40, will officially join the Publicis Groupe shop on Sept. 7 and report to evp, managing director Bill Tucker. Tucker oversees the global Kraft media assignment, along with client services development at MediaVest.
“I am confident that Karen will build on the proven track record established by Bill [Tucker] and the Kraft team of delivering the very best in client services and consumer-driven business solutions,” said MediaVest CEO Laura Desmond in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in