MediaVest Hires Balik to Direct Kraft

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NEW YORK Karen Balik has left Interpublic Group’s Universal McCann to join MediaVest as senior vp, U.S. media director. MediaVest said she would be responsible for its domestic Kraft account in a newly formed position.

Balik, 40, will officially join the Publicis Groupe shop on Sept. 7 and report to evp, managing director Bill Tucker.

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