Mediasmith Wins Roxio Media

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LOS ANGELES — Mediasmith has won the CD burning software maker Roxio’s $10-15 million offline media business after a two-shop shootout with incumbent JWT Technology, San Jose.

JWT Technology will continue to handle brand advertising for the client, a year-old spin-off of software marketer Adaptec. San Francisco-based SF Interactive handles online media, and Modernista, Boston, handles creative.

The

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