MediaLink Sold to United Talent Agency in $125 Million Deal

Founder Michael Kassan will remain as chief executive of the company

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MediaLink, the media and marketing advisory firm, has been acquired by talent and entertainment company United Talent Agency (UTA) in a deal worth $125 million in cash with founder Michael Kassan remaining as chief executive.

The company, founded in 2003, works with businesses to identify potential areas of growth around areas such as marketing transformation, data and technology, as well as searching for leadership talent and providing development training. It was acquired by Ascential in 2017, valued at around $207 million.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in