Mediaedge:cia Awarded $5 million S-B Tools

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NEW YORK — S-B Tools, the Chicago-based owner of Skil and Bosch power tools, has awarded its estimated $5 million media buying and planning assignment to WPP Group’s Mediaedge:cia, Chicago.

The agency beat out Bcom3’s StarLink, Chicago, as well as Publicis’ and Cordiant Communications’ Optimedia and Aegis’ Carat, both New York.

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