Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK WPP Group’s Mediaedge:cia has been awarded domestic media strategy, planning and buying for Ikea in the U.S. without a review, the client has confirmed.
The agency will service the account from its Chicago office after the switch from independent Horizon Media takes effect in September.
Ikea spent $85 million on U.S. ads last year, per TNS Media Intelligence.
The move is part of a global consolidation of media chores; Mediaedge already handles Ikea in 14 overseas markets, including China, Japan and Russia.
Horizon
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in