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NEW YORK — Supercuts, the salon chain, has awarded its estimated $15 million media buying assignment to Grey Global Group’s MediaCom, sources said.
A MediaCom representative referred calls to the client. Supercuts representatives didn’t return phone calls seeking comment.
Owned by the Minneapolis, Minn.-based Regis Corp., Supercuts has franchises in over 300 cities across the country. Its media spending for 2001 was $5 million, but in the first four months of this year, Supercuts has spent over $7 million, according to CMR.
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