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NEW YORK Subway’s Chicago-area franchisee group has awarded local media buying and planning to Grey Global Group’s MediaCom following a review of undisclosed contenders.
The win is MediaCom’s first local assignment from Subway since it became media agency of record on the company’s national account in 2000. Zenith Optimedia had held the account previously.
“We were extremely impressed with MediaCom’s presentation, and their local buying capabilities are stellar,” said Bob Ocwieja, local board chair for the Chicago Subway market.
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