MediaCom Wins Subway’s Chicago Duties

NEW YORK Subway’s Chicago-area franchisee group has awarded local media buying and planning to Grey Global Group’s MediaCom following a review of undisclosed contenders.

The win is MediaCom’s first local assignment from Subway since it became media agency of record on the company’s national account in 2000. Zenith Optimedia had held the account previously.

“We were extremely impressed with MediaCom’s presentation, and their local buying capabilities are stellar,” said Bob Ocwieja, local board chair for the Chicago Subway market. “MediaCom has fostered a great four-year relationship with Subway Restaurants on a national level, and with that in mind we felt confident in their ability to wage a successful media buying campaign on our behalf.”

MediaCom will work in tandem with Fusion Idea Lab, the Chicago-based creative agency which last month picked up the Chicago-area and Northern Indiana Subway franchisee business, also following a review [Adweek, March 16].

Billings and contenders in the review were not disclosed.